Christopher Potter

Strategy. Product. UX. Design.

About me

Through the many inspiring people I’ve worked with and the diverse projects I’ve contributed to, I have come to understand that businesses need to gain a deep knowledge of the users and their problems in order to lead, manage and innovate. My role is to help businesses on that journey using design thinking skills and UX methodologies to produce solution focused and action orientated strategies.


  • Comprehensive knowledge of design thinking and UX methodologies that are solution focused and action oriented to achieve business objectives that meet the users’ needs.
  • Ability to collaborate with key stakeholders and multi-disciplinary teams in a fast-paced evolving environment, holding workshops and facilitating design sprints.
  • Demonstrated experience in Agile methodologies, Scrum Master role to maintain successful production schedules that meet deadlines on time and on budget.
  • Exceptional creativity and outstanding problem solving abilities based on proven track record across a varied range of industries and projects.

Core UX Toolkit


User Research

Metrics & Analytics
Usability testing
Stakeholder & End User interviews
Contextual Enquiry Interviews
Heuristic Reviews
Competitive reviews
Requirements Workshop


Functional & Visual

Graphical design Comps
Detailed Spec
Usability Testing
IA & Site map
Process & task Diagrams



Proof of concept development
Implementation oversight
Style Guide
Content Inventory



Metrics & Analytics
Usability Testing

Tools & Applications


Figma, Sketch, Zeplin, Axure, , Askable, PhotoShop, Illustrator, InDesign, Sublime Text, Brackets, Codekit, Premier, Resolve.


WeWeb, Xano, Supabase, Bubble, Zapier, Workato, WordPress, JIRA


HTML, CSS, JavaScript, SASS & LESS, Liquid, PHP, MySQL


Confluance, Askable, GA, GTM, Hotjar


Others have commented on Chris’ vocational excellence: versatile, creative, the definition of a unicorn… and they are right! Both understanding and execution of his craft are second to none! In addition, Chris brings a ‘can-do’, ‘nothing’s a problem’ attitude to work. He is the first to arrive and the last to leave on any given day. And he is an effective communicator across all layers of the organisation. As if that wasn’t enough, Chris comes installed with sharp wit and a wicked sense of humour. He is a cultural asset to any team and I would recommend him unreservedly.
Chris Gale
Chief Commercial Officer, Westpac
Chris is a rare breed of designer who not only walks the walk, but talks the talk. He straddles fine lines between UX, service design, interaction design and prototyping with ease, and is a consummate professional who not only lends a hand anywhere he can, but takes constructive criticism on board like a true team player.He’s the definition of a unicorn if there ever was one, and it’s a real shame every business can’t have a ‘Chris’. Uber easy to recommend! You can’t go wrong.
Cheb Dagher
Head of user experience & design, Qantas
Working with Chris is an absolute pleasure. As a Commercial lead, I was always appreciative that Chris brought strong perspectives to the table when it came to product design, while at the same time always eager to take on board commercial feedback, and ensure that business case objectives were met. As a professional, Chris’s skills in the areas of Strategic Design (including primary research), User Experience, Prototyping, Usability Testing, and related fields are exceptional. I would highly recommend Chris and look forward to working with him again
Alec Rickard
Head of home loans, Qantas Money
I’ve worked with Chris for many years across several companies and many projects. He is an excellent creative thinker, able to analyse & resolve complex design problems with elegance. He is passionate about excellence, detests mediocrity and is a huge asset to any team trying to make their own ding in the Universe. I hope to work with him again.
Simon Monk
Climate Tech Investor, Founder WNG Group
It was an absolute life pleasure to work with Chris. Where to start? An exceptional strategic thinker, he would approach all design jobs through the customers lens but had an exceptional ability to balance with commercial objectives and manage stakeholders as collaborators. He led and mentored teams with genuine compassion and his passion for the ‘team outcome’ was infectious. A total joy.
Chris Noble
Group Chief Marketing Officer, CoverMore
Chris is quite simply one of the most versatile people I have ever worked with. The uncommon balance of technical knowledge, hands on ability and creative flair that Chris has makes him a great digital expert. Couple this with his personality and leadership skills and you have a mix that is way more than the sum of the parts. He is a pleasure to be around in and out of work.
Dan Mellor
Chris is a joy to work with and I’ve found him to be original, driven, and with a clear sense of direction. Some designers let their vision override practical considerations, but Chris always approaches problems from a user-centric perspective, which results in a far better “feel” for his projects at the time they go live.
Jon Poulton
Tech Lead Consultant, Singular Innovations